Abstract
Promotionisanimportantmeansofenterprisemarketexpansion,andisofgreat
significancetothestrategiclayoutoftheenterprisemarket.Intermsofthedomestic
market,inthefaceoffiercecompetitioninthesameindustry,howtoimprovethe
marketsharehasbecomeacommonconcernofmajorcateringenterprises.Promotion
playsapivotalroleinthecompany'smarketingstrategy,andgoodpromotionhelps
enterprisesexpandthemarketandincreasemarketshare.TheriseoftheInternethas
madetherestaurantmarketmoreandmorecompetitive,andpromotionasapow
深圳吴记餐饮促销模式创新研究-20412字.pdf