Abstract
Intoday'ssociety,wheretheinfluenceofcultureonbrandsisincreasing,Chineseculture
isgraduallybeingintroducedtotheWest,formingaphenomenonof"EastmeetsWest".This
paperexplainswhatismeantby'EastisWest'andthroughthestudyofbrandedclothingwith
Chineseelements,themeaningofthedesign,thedetailsofwhichareexploredandanalysed
indepth,theunderstandingandintegrationofChineseculturebyWesternbrandsinthedetails,
andthegreatinfluenceofcultureonbrandsinpractice.Theanalysisandsearchforelements
worthlearningore
东风西渐的中国文化在品牌服饰中的细节体现-9617字.pdf