北京理工大学珠海学院
2022
届本科生毕业论文
Research
on
Glocalization
of
Shanghai
Disneyland
Abstract
In
2016,
the
sixth
Disneyland
opened
in
Shanghai.
In
order
to
gain
a
better
foothold
in
the
highly
competitive
Chinese
market,
Shanghai
Disneyland
adopted
a
glocalization
strategy
under
the
slogan
“Authentically
Disney,
Distinctly
Chinese,”
fully
absorbing
Chinese
elements
and
sparing
no
effort
to
show
基于上海迪士尼的全球本土化策略的研究-7318字.docx