Abstract
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With the development of science and technology, AI technology has changed the sales model of e-commerce. Nowadays, virtual anchor has become a new driving force of e-commerce live broadcasting platform, and its application and development are of great research value. On the basis of summarizing a large number of relevant literature, this paper introduces the status quo of the development and application of virtual anchor, discusses the
reason
and
significance of the application
虚拟主播在电商直播中的发展、困境及应对探析-9291字.docx